What Format Can I Upload to Instagram Video
Instagram Video Sizes and Dimensions hibernate
Are yous using video on Instagram to communicate, connect, and appoint with your audience? Wondering what are the best video sizes and Instagram video formats are for everything from Instagram Stories to IGTV?
As video continues to increment in popularity, adding information technology to your core marketing strategy is critical. And with and so many video options, information technology'southward easy to do!
Only keeping runway of all the correct Instagram video aspect ratios and dimensions tin leave yous scratching your head. 🤔
That'due south why we've put together this complete guide, including an Infographic that you tin pivot and save for later! 📌
Plus, we've included handy tips on how to put each and every Instagram video dimension to their best uses with handy marketing tips, ideas, and examples!
Let's accept a look! 👀
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Let's Talk Instagram Video Specs
Before drilling downwardly to the specific types of Instagram video and the purpose backside them, here are the overall sizes for whatever Instagram video:
- Maximum xxx frames per second.
- Maximum length of 60 seconds.
- Maximum file size of iv GB.
What is the Instagram video max/min resolution?
There are five primary min/max resolution requirements for your Instagram video, depending on where and how you lot'll post it. These size options cover square, landscape, portrait, stories, and carousel videos!
- Foursquare video minimum resolution is 600 x 600. Max is 1080 x 1080.
- Portrait video minimum resolution is 600 x 750. Max is 1080 x 1350.
- Landscape video minimum resolution is 600 x 315. Max is 1080 x 608.
- Stories/reels/live video minimum resolution is 600 x 1067. Max is 1080 10 1920.
- Carousel video minimum resolution is 600 ten 700. Max is 1080 x 1080.
Permit's dive into the specifics of each below, equally well every bit some tips on how to use each Instagram video dimension for your marketing goals!
Instagram Video Aspect Ratios
Here are the aspect ratios for each IG video format to continue in listen:
- Square Video – ane:i Attribute Ratio
- Portrait Video – 4:5 Aspect Ratio
- Landscape Video – ane.91:1 to 16:9 (we recommend sticking to a xvi:ix aspect ratio. Trust united states of america, it's easier to manage!)
- Stories/Reels/Live Video – 9:xvi Attribute Ratio
- Carousel Video – You lot have some wiggle room with this attribute ratio. You lot tin can upload carousel videos in square, portrait or landscape (1:one, 4:5, 16:9). However, go along in listen that once you upload and cull one aspect ratio for your first carousel video, all others in the serial will be cropped the same style!
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Instagram Square Video
- Ideal Dimensions: 1080 ten 1800px
- Ideal Aspect Ratio: one:ane
- Video Length: up to sixty seconds
For many years, the square was the only video ratio you could share on Instagram. Only times they are a-changin' and now you don't have to make all your IG videos foursquare. You can shoot and upload them in square, vertical or horizontal attribute ratios. Thank goodness!
Withal, square IG videos are still preferred past many, and you can use them when:
- you want to take upward more than space
- quickly capture audition attention
- share an impactful moment,
or ready the stage equally Adidas did here! ⬇
Instagram Portrait Video
- Ideal Dimensions: 1080 x 1350px
- Ideal Aspect Ratio: 4:5
- Video Length: up to 60 seconds
Instagram portrait video minimum resolution is 600 x 750. The max size for upload is 1080 x 1350.
As you might imagine, there'south a slight departure in the presentation of a portrait video compared to a square video; it stretches a bit longer.
You can apply it in the same way you lot use square, but this version gives room for:
- more than text
- phone call outs
- calls to action
- transcription of the content,
or a canis familiaris balancing water on its olfactory organ, because… who doesn't desire to see that?! 😂
Instagram Landscape Video
- Ideal Dimensions: 1080 x 608px
- Ideal Aspect Ratio: i.91:i
- Video Length: up to lx seconds
This is where many people get tripped up when uploading their videos to Instagram. Landscape video minimum resolution is 600 x 315. The max is 1080 ten 608.
To exist honest, landscape video is the least probable of all video dimensions to get used on Instagram, just equally Hymeneals Dresses proves, it can exist useful in certain situations.
Apply landscape video to:
- maintain the look and feel of a previously recorded video
- share a more than stylistic and artistic presentation
- or take your audience on a visual journey.
Instagram Stories Video
IG Stories video minimum resolution is 600 x 1067. Max is 1080 x 1920.
- Ideal Dimensions: 1080 x 1920px
- Ideal Aspect Ratio: 9:16
- Video Length: each story up to 15 seconds
IG Stories video minimum resolution is 600 x 1067. Max is 1080 x 1920. The maximum length of a video is also fifteen seconds. If you upload longer videos, Instagram volition cut the video upwardly into Story clips automatically upward to 1 minute long.
Videos must be in MP4 or MOV file format and accept a minimum frame charge per unit of xxx FPS (frames per second) and a minimum resolution of 720 pixels. The maximum file size is four GB.
Instagram Stories was launched in 2016 and chop-chop dubbed a clone of Snapchat that would kill off the platform entirely! 😱
While that hasn't happened, Instagram Stories has definitely emerged the winner in ephemeral content.
IG Stories has a ton of value for brands and businesses when delivering:
- Content yous don't experience "worthy" of your feed
- Content that provides a improve look into the personality of your brand
- In-the-moment updates and simply-for-fun peeks backside the scenes
- Highlight seasonal offers like Target does on a regular ground.
As I mentioned above, Stories are a great style to appoint your audition in a whole new style.
Instead of feed or Instagram live video that feels more structured, planned for and scheduled, Stories can be shared throughout the mean solar day, at any time, and in a multifariousness of ways.
Instagram Story Video Ideas:
- Behind-the-scenes
- Product launch
- How-to
- Squad highlight
- New location
- Annunciation
- Teaser
- Press release
- Podcast episode
- New blog post
Instagram Carousel Video
- Platonic Dimensions: 1080 x 1080px
- Platonic Aspect Ratio: 1:1, four:5, sixteen:nine
The minimum size requirement for carousel videos is 600 x 700. The max size allowed is 1080 x 1080.
Yous might be familiar with carousel images, but did you know y'all tin can use video in the same way? In the click of a button, you tin can choose multiple videos and add them to ane post. 😍
Use carousel video to:
- Tell a bigger story
- Plough one video into multiple (shorter) video clips,
- or create an experience around your brand, squad, production, or service similar Buzzfeed Tasty does with every video they share.
*Of import Note: Carousel videos practise not testify the video icon like typical videos on Instagram. Instead, they bear witness the carousel icon in the upper right paw corner.
Now that you lot have a general idea of Instagram video options, permit's take a expect at required video specs across each Instagram feature.
Plus, encounter how more than tips on how to strategically use that feature in your business!
Instagram Reels Video
- Ideal Dimensions: 1080 x 1920px
- Platonic Aspect Ratio: 9:16
- Video Length: up to 60 seconds
Instagram Tv (IGTV ) Video
- Platonic Dimensions: 1080 x 1920px
- Platonic Aspect Ratio: 9:16
- Video Length: xv seconds to 10 minutes
Videos on your Instagram feed must be between 3 – 60 seconds long, simply if you have a longer video to share, consider uploading it to IGTV instead – you can add together a preview of the video to your Instagram feed! On a normal business relationship, IGTV videos can be up to 10 minutees long. Larger accounts with over x,000 followers and verified brand accounts can upload videos up to 60 minutes long, but they must be uploaded via desktop. (As ever, videos must be in MP4 or MOV file format.)
Good news! You tin can now upload your IGTV videos in 9:16 portrait attribute ratio, or in landscape (16:9). Videos should have a minimum frame rate of 30 FPS (frames per second) and minimum resolution of 720 pixels. The maximum file size for videos that are 10 minutes or less is 650MB. The maximum file size for videos up to 60 minutes is iii.6GB.
Your use of IGTV could include anything from showcasing your squad to sneak peeks, product launches, demonstrations, and any other rampage-worthy content your audience volition consume up.
As a brand, Netflix uses IGTV to connect you lot one-on-1 with series regulars equally well as take you behind-the-scenes on some of your favorite shows.
Comprehend Photo Size
You can upload a custom cover photo for your IGTV video to proceed things on-brand. The recommended size for embrace photos is 420px past 654px (or one:1.55 ratio). Cull your cover carefully though! Right now, y'all tin't edit your comprehend photo subsequently you've uploaded it.
Instagram Live Video
- Ideal Dimensions: 1080 10 1920px
- Ideal Aspect Ratio: 9:16
- Video Length: up to 60 minutes
Video Length
Instagram Live videos must be a maximum of 60 minutes long. That'southward correct, you can broadcast to your followers for up to a full hour!
Video File Blazon
- Videos must be in MP4 or MOV file format.
IG Alive Video Resolution and Size
Instagram Live videos have the same specs as Story videos, pregnant:
- Videos should be vertical (non mural) with an aspect ratio of nine:16.
- Videos should have a minimum frame rate of 30 FPS (frames per second) and a minimum resolution of 720 pixels.
- The maximum file size is four GB.
Instagram Live Content
Instagram Alive is exactly what y'all're accepted to with Facebook Live. With the click of a button, you tin can go live and collaborate in real-time with your audition.
Apply Instagram Live to walk your audience through a specific process, share your favorite tips, answer customs often asked questions, or simply motivate and encourage your audience like Chalene Johnson does.
To go Live on Instagram:
- Tap in the top left of the screen or swipe right from anywhere in Feed.
- Tap Live at the bottom of the screen, so tap Go Live.
- If you're on an iOS device, you lot can tap in the bottom right to add photos and videos from your photographic camera coil to your live video. To stop displaying your photograph or video, swipe correct and tap. Go on in mind that only y'all tin can see the photos and videos in your camera curlicue while you're sharing a live video.
- When you're done, tap End in the acme correct then tap to confirm. From in that location, you can tap Save in the summit right to salvage it to your camera roll, or share information technology to your story.
At present that y'all have a general thought of Instagram video options, let's take a look at required video specs across each Instagram feature.
Plus, see how more than tips on how to strategically apply that feature in your business concern!
Video File Type
Instagram accepts either MP4 or MOV file formats in Instagram videos. H.264 MP4 is the best file format for Instagram video uploads and volition assist you preserve the quality of your video after upload!
What to Know Virtually Instagram Compression
It'due south true – Instagram automatically compresses videos (and photos) upon upload, and there's no way to avert it. The platform does this to salvage room on it'due south servers with billions of pieces of content beingness uploaded a day. However, all is not lost!
If you find that your Instagram videos are beingness compressed, or showing poor quality afterward upload, consider pre-formatting your video before upload. You lot should change the file format to MP4, arrange the frame rate, and/ or use a video conversion program to preserve your video and set up it for upload.
Instagram Feed Content
Using video in your feed should be 2d nature for nearly at this point. Only, if you haven't begun yet, here are a few ways to create it without calculation a bunch of extra hours to your day.
Best Tools To Create Instagram Video
Tools like the ones below arrive piece of cake to record, edit, and share your videos.
- FilmoraGo
- InShot
- Videorama
- Adobe Spark
- Placeit
One time your video is complete, add it to Tailwind, schedule for your all-time time to post to Instagram, write your clarification, and then watch the hashtag magic happen!
Every bit yous type your clarification, Tailwind will begin to suggest the best hashtags for your content.
No more searching, saving, and fumbling for the correct hashtags, permit Tailwind do the heavy lifting for y'all! 😍
Why You Should Be Using Instagram Video
Instagram video hasn't been around since day i, but it has received an overwhelming amount of adoption and feature support from the platform. From Boomerang, Instagram Stories, Instagram Live, and IGTV, the options for reaching new audiences and connecting are endless.
Just take a await at Mention's Instagram Date Report and you'll see the incredible impact of video on Instagram.
95 1000000 photos and videos are shared on Instagram every day, but those video stats! 🙌
- Video performs better—on average—than other types of content on Instagram when information technology comes to generating appointment.
- Video posts receive more 2x more comments than other types of posts.
- Video posts generated an average of 150 comments.
- Video posts received on average the highest number of likes.
via Mention.com
Basically, if y'all aren't using Instagram video nonetheless, you demand to be.
Final Thoughts
The key for your use of Instagram video is to place the topics most appealing to your audition, mankind out those topics into short, seize with teeth-sized videos, and so cull a day that you'll consistently share your video content.
As with anything else, showing upwards on a regular basis is half the battle, but worth the fight when information technology leads to increased engagement.
*Hint hint: Doing this doesn't have to be difficult when you utilize Tailwind to schedule your Instagram content! 🙌
What type of video will you beginning using on Instagram for your business? Share with us in the comments below!
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